Our Complete Solutions range from specification of the problem to direct marketing research applications, including selection of appropriate methods, designing of the study, analyses, conclusions and recommendations
SEARCHBUS
Searchbus is a syndicated survey in which SurveySpot provides the overall sampling frame
• Large sample (1,500 respondents, representative sample, including urban and rural locations)• Huge background information– Demographics; e.g. age, gender, socio-economic group, etc.– Ownership of durables– Area of abode; i.e. high, medium or low density areaSubscribers to Searchbus • Insert their own sections of questions• Results of these questions are exclusive to the subscriberBecause of it’s large sample size and representative coverage, results can be projected into the population. Hence, Searchbus can measure:
– Incidence, Market shares, Brand & Advertising awareness, Consumer profiles, Switching patterns etc.Furthermore, because Searchbus runs at regular intervals, it can also be used for tracking
Public opinion, Social issues, Media usage etc
FMCG PANEL
The study specifically has the following key objectives:
To establish the market share of each client’s brand in the market on a quarterly basis so as to identify any specific pattern such as:
• Estimate of how many people buy different brands
• Project how much they pay per unit for each brand/product
• In what quantity do they buy mostly per purchase
• Ascertain brands responsiveness to promotion
• Determine how much the client / competition brands are losing or gaining on the market share
• Identify brands’ strengths and weaknesses (regional / shop-type).
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