We offer a wide range of services across an impressive number of sectors. We carry out virtually every type of fieldwork including Face-to-face interview, exit/intercept, telephone interview, qualitative recruitment,Habit and Attitude Study,New Product Development,Market Share Study,Advertisement Research,Advertisement Monitoring,Social Research,Media Research,Image Study.

QUALITATIVE

• Questionnaire and Sample Design

• Questionnaire translation
ü Research Fieldwork and Supervision

• Data Collection and Cleaning – editing, coding and listing of open-ended questions

• Data Entry and provision of SPSS, Flat ASCII or Excel data files

• Running Excel Result tables and Graphs for Power Point presentation

QUANTITATIVE

•Recruitment of Respondents for and Moderation of FGDs

• Recruitment of Respondents for and Moderation of IDIs, Paired Interviews, Triads and Mini-groups

• Mystery Shopping

•Writing Summary or Detailed report

THE ROLE OF MARKET RESEARCH

Strategic Understanding
diging & Exploring to understand consumers, their lifeworlds and their relationships with our client brands.

Idea & Mix Development
Testing & crafting of brand building ideas and concepts (eg. products, packaging, advertising and promotion)

Evaluation of the market potential of these mix ideas and concepts

Market Monitoring
Tracking of brand performance, consumer buying and market structure

Jurie Smith Carmen Mayers Lanre Ajikobi Tolu Adeniyi Gbemi Ogundele Tope Omoode Idris Olasege