Our Vision

Leading Data Collection and Analysis Improvement Revolution

Our Mission

To provide data from which we, other marketing research companies and consultants that specialize in the fulfilment of market research services can extrapolate valid and constructive conclusions in terms of development and or improvement of products and services.

We Aim To Give A Verry Quality Control Standards & Actions

QUALITATIVE

PRE-FIELD WORK

• Recruitment of respondents using a customized structured screening questionnaire.

FIELD WORK

• Final screening of respondents before commencement of FGDs.

• Moderation of groups by experienced and seasoned moderators.

• Conduct of IDIs by experienced and matured executive interviewers.

POST-FIELD WORK

• Transcription of tapes by experienced in-house staff.

• Content analysis and writing of reports by qualitative experts with many years of research experience and report writing skills.

QUANTITATIVE

PRE-FIELD WORK

• Selection of interviewers.

• Training of interviewers.

• Practice of questionnaires.

• Mock interviews.

• Piloting.

FIELD WORK

• Accompanied interviews.

•Back-checking controls.

POST-FIELD WORK

• Back-checking controls.

• 100% editing.

• Preparation of coding frame.

• coding & punching controls.

• At least 20% Data Audit/Verification.

• 100% data cleaning before analysis.

Jurie Smith Carmen Mayers Lanre Ajikobi Tolu Adeniyi Gbemi Ogundele Tope Omoode Idris Olasege